About Us
Who We Are DealerTraction.com is composed of talented and enthusiastic automotive people with a combined industry experience of over 50 years. Each team member brings specialized experience in their field and the passion to create unique and innovative online marketing tools that will drive customers to your dealerships. What We Do DealerTraction.com is a full service digital interactive marketing agency that specializes in the automotive marketplace. We provide innovative Lead Generations Tools, Search Engine Optimization and Search Engine Marketing solutions for those Dealerships that are ready to go toe-to-toe with Third Party Lead generators and take their local customers back. MANAGMENT TEAM Ross Jackson – President  Ross has a 25 year history working in the Automotive Industry managing strategic business relationships with
Automotive OEMs and their Dealer networks. While working in IBM's Automotive Solutions Group, Ross performed roles in Solution Development, Executive Sales, Consulting and Executive Management.
During this time, Ross provided IT Consulting and Executive Sales Management at Hyundai Motor America, Mazda North America, Mitsubishi Motors North America, and Nissan North America. As Managing
Partner at SAlliance Solutions, Ross provided Business and IT consulting services at American Honda Motors and other Asian motor accounts. Ross has spent considerable time consulting with Dealers
developing CRM solutions and solving business issues associated with Website design and Search Engine Optimization.
Steve Sivulka – Vice President - Technology  Steve Sivulka has been a successful online entrepreneur for over 10 years.
His consulting company (Akluvis) boasts a client roster that includes Universal Pictures, Toyota Motor Corporation and American Honda Motor Company.
Steve specializes in website development, software design, web-based training, video production and audio engineering. In 2001 Steve created StupidVideos.com,
an online catalog of humorous video shorts. In 2005 Steve sold StupidVideos which had become one of the Internet's most highly trafficked sites with over 200,000 visitors and over 2,000,000 video streams per day.
Recently, Steve launched Easysite.com which is quickly become the premiere site for do-it-yourself website building. Made with "mom" in mind, Easysite is the easy way to build a family or small business website.
Will Wilson – Vice President - Operations  Will has worked in web development for the past 6 years.
He began as an intern for Steve Sivulka, during which time he worked with a variety of clients including Toyota Motor Corporation and Honda Motor Company.
In 2009 Will launched a Content Management System (Firerift) that has been praised for its unique design and innovative technology.
Will also contributed to Titan, an open-source JavaScript framework. Will prides himself mastering 15 programming languages.
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