Dealer Traction - Online Marketing for Auto Dealers

Why Use Dealer Traction?

DealerTraction.com is composed of talented and enthusiastic automotive people with a passion to create unique online marketing solutions that drive car buyers to your Dealership. We specialize in the automotive marketplace providing innovative Lead Site Solutions, Search Engine Optimization, Video Production and Search Engine Marketing solutions for those Dealerships who want to win in the competitive Internet economy.

Why DealerTraction.com Lead Sites?

DealerTraction.com has created a powerful new Lead Site solution that gives Dealers unprecedented control of their online presence and the ability to generate and capture exclusive, high value Internet leads. Our Lead Site solution is unique in the industry providing features that give Dealerships a distinct advantage over their competition;

A better approach to Internet lead generation
Very competitive pricing
Simple month-to-month contract
No long term commitments
Fast deployment
Superior online visibility
Continuous search engine optimization (SEO)
Increase penetration in local markets
Access to new markets
Expand your online opportunity funnel
Improve online consumer relationships
More conversions to your Dealer website
More customer traffic in your showroom
Control the online buying process
More Sales! Higher Profits!

No other Internet lead solution matches our features!

DealerTraction.com knows the Automotive Business

DealerTraction.com is composed of talented and knowledgeable automotive people with a combined industry experience of over 50 years. Each team member brings specialized experience in their field and the enthusiasm to create and deliver superior online solutions for the automotive marketplace.

We are passionate about the automotive business
We work exclusively with automotive clients
We understand the Dealer’s business environment
We know your online challenges
We can help!

What Our Customers Say about DealerTraction.com

"The integration of DealerTraction's search engine optimization strategy and Lead Site technologies has proven to be a cost effective way to win the Internet auto sales wars in the highly competitive Chicago marketplace. We now have some of the highest Internet visibility we have ever had. I trust that with DealerTraction's help, we can continue to push the third party lead providers off page one and keep our dealership's website at the top of the search results." -- Kevin Mize, Dealer Principal, O'Hare Auto Group, Des Plaines, IL

The DealerTraction.com team has been great to work with. Their Lead Sites have given us excellent Internet visibility in a very competitive market and now we're seeing a significant increase in leads and traffic to our Dealership website. Thanks DealerTraction!" -- Matthew Wagner, BDC Director, Honda of Fife, WA

Why DealerTraction.com Lead Sites Are Better Than Microsites

DealerTraction.com Lead Site technology is unique and differs significantly from Microsite solutions. Microsites are typically designed like cul-de-sacs, there’s one way in and the only way out is a completed lead form -- not an effective way to build trust and confidence with today’s cautious online shoppers. This typical Microsite design holds your online customers hostage -- if they’re not comfortable filling out the lead form, they leave, and you lose the opportunity to do business with these online car shoppers. Microsite vendors use this strategy to force a lead conversion which is the only way they can measure the effectiveness of their solution.

The DealerTraction.com Lead Site strategy is significantly different. Our goal is to provide online car shoppers a Dealership branded, content rich experience that easily converts consumers to the Dealer’s website. We accomplish this by giving online shoppers a minimum of eight conversion opportunities on every Lead Site webpage;

Three links to the Dealers home page
Links to the Dealer’s new car inventories
Links to the Dealer’s parts and service pages
Links to the Dealer’s value your trade page
Email the Dealer directly from the Lead Site
Trackable toll free phone numbers
Lead forms that are sent directly to the Dealer’s CRM system in ADF/XML format

Important! all customer information captured or converted on DealerTraction.com Lead Sites belongs exclusively to the Dealer, it is never sold or shared.

Why Dealers Must Own the Online Consumer Relationship

Third Party Lead Providers work very hard to build relationships with online car shopper. They create highly functional websites that are well optimized to attract online consumers. They provide sophisticated online tools that help car shoppers evaluate their options and at the same time position themselves as a source of objective opinion, providing a sense of trust and confidence. While on these sites, online consumers are profiled, their personal information is collected, and it’s then packaged as a lead and sold to multiple Dealers.

Third Party Lead providers have positioned themselves as the broker of online car shoppers. This brokering process comes with a very high price to Dealerships in the form of;

Lost customer relationships
Unreasonable customer expectations
Diminished control of the negotiation process
Low or NO profit margins
Lost deals
High cost of leads that are almost always sold to multiple dealers

Dealers must take back the online consumer relationship. Dealers have spent millions of dollars over many years, sometimes generations, building their businesses and they should have direct access to their local online customers. Unfortunately, Third Party Lead providers have taken control of this relationship, disintermediating the Dealers in the process. Third Party Lead Providers have turned online car buying into a commodity, diminishing the value Dealerships provide to their customers, while siphoning millions of dollars of profits out of the industry.

Your Competitive Advantage is Your Online Presence

DealerTaction.com encourages Dealers to fight back and take their rightful position in the search engine results page! Dealers should stop being held hostage by Third Party Lead provides, take back their online customer relationships and create their own high quality, exclusive Internet leads!

DealerTraction.com has the solutions and consulting services to help Dealers succeed in this highly competitive Internet economy. Please fill out the form below or call us (800) 430-1593 and we’ll help you get started today!

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