About Us

Dealer Traction is a full service Online Marketing company that specializes in the Automotive marketplace. Our team is composed of talented and enthusiastic automotive people with a passion to create unique Online Marketing solutions that funnel Internet car shoppers to your Dealership. Dealer Traction’s online solutions will significantly improve your Internet visibility ensuring your Dealership will be found by online car shoppers who know what they want and are ready to buy.

What We Do

We design and build custom Website solutions that reflect your Dealership's unique way of doing business - we never use templates! We employ the latest Internet technologies and search engine optimization techniques to make sure your website out ranks your competition. We specialize in innovative Lead Generation solutions, Search Engine Optimization, and Search Engine Marketing solutions enabling Dealers to succeed in the highly competitive Internet marketplace. >> Click here to learn about our services

Management Team

Ross Jackson – President
Ross has a 25 year history working in the Automotive Industry managing strategic business relationships with Automotive OEMs and their Dealer networks. While working in IBM's Automotive Solutions Group, Ross performed roles in Solution Development, Executive Sales, Consulting and Executive Management. During this time, Ross provided IT Consulting and Executive Sales Management at Hyundai Motor America, Mazda North America, Mitsubishi Motors North America, and Nissan North America. As Managing Partner at SAlliance Solutions, Ross provided Business and IT consulting services at American Honda Motors and other Asian motor accounts. Ross has spent considerable time consulting with Car Dealers developing CRM solutions and solving business issues associated with Website design and Search Engine Optimization.

Steve Sivulka – Vice President - Technology
Steve Sivulka has been a successful online entrepreneur for over 10 years. His consulting company (Akluvis) boasts a client roster that includes Universal Pictures, Toyota Motor Corporation and American Honda Motor Company. Steve specializes in website development, software design, web-based training, video production and audio engineering. In 2001 Steve created StupidVideos.com, an online catalog of humorous video shorts. In 2005 Steve sold StupidVideos which had become one of the Internet's most highly trafficked sites with over 200,000 visitors and over 2,000,000 video streams per day. Recently, Steve launched Easysite.com which is quickly become the premiere site for do-it-yourself website building. Made with "mom" in mind, Easysite is the easy way to build a family or small business website.

Will Wilson – Vice President - Operations
Will has worked in web development for the past 8 years. He began as an intern for Steve Sivulka, during which time he worked with a variety of clients including Toyota Motor Corporation and Honda Motor Company. In 2009 Will launched a Content Management System (Firerift) that has been praised for its unique design and innovative technology. Will also contributed to Titan, an open-source JavaScript framework. Will prides himself mastering 15 programming languages.