Search Engine Optimization

JD Power reports that over 90% of all car shoppers spend considerable time on the Internet researching makes and models, and checking local dealer inventories before they buy. If your Dealer website is not optimized for organic search, online car shoppers won't find you and you'll lose the opportunity to compete for their business. Search Engine Optimization (SEO) is the process of tuning your website for peak organic search performance. In layman’s terms, you want your website to show up early and often on the Search Engine Results Page (SERP). Having your website show up early or high on the search results page is critical since 58% of online shoppers typically click on the first three positions. If your Dealership’s website is not showing up in search results, there’s a very good chance SEO tuning fundamentals have been ignored or never implemented in the first place.

What Our Customers Say

The integration of Dealer Traction's search engine optimization strategy and Lead Site technologies has proven to be a cost effective way to win the Internet auto sales wars in the highly competitive Chicago marketplace. We now have some of the highest Internet visibility we have ever had. I trust that with Dealer Traction's help, we can continue to push the third party lead providers off page one and keep our dealership's website at the top of the search results.
- Kevin Mize, Dealer Principal, O'Hare Auto Group, Des Plaines, IL

Website Analysis and Recommendations

If your Dealership's website is failing to provide the online visibility you need to be competitive, a thorough analysis should be performed to ensure Search Engine Optimization (SEO) techniques have been properly implemented. If these essential techniques have been ignored, your Dealer website will never show up in search results and you'll be invisible to online car shoppers.

Dealer Traction has created a low cost Website Analysis that provides a road map of easy-to-understand recommendations that will optimize your Dealership's website for peak organic search performance. We review the details of our analysis with you and your Internet team to ensure there is a clear understanding of what needs to be fixed. We will also review these results with your website developer, and if desired, Dealer Traction will provide SEO Consulting Services to implement these recommendations on your website.

Our detailed Website Analysis examines the following areas of your Dealership's website

• Website Structure and Navigation
• Page Content, Readability and Keyword Placement
• Metadata Analysis - Title Tags, Meta Descriptions & Image Alt Tags
• Local Listing Audit - Google Places, Yahoo Local & Bing Business Portal
• Social Media Audit
• Organic Search and Ranking Analysis
• Geographic Visibility Analysis
• Competitive Ranking Analysis
• Long-Tail Search Analysis
• Deep-Linking Analysis
• Inbound and Outbound Link Analysis
• Technical Analysis with W3C Validation

Website Analysis and Recommendations. . . . . . . . . . . . . . . $1,299

SEO Hourly Services

Dealer Traction's SEO experts can look deep into your Dealership's website and correct problems that are keeping you from outperforming your competition. Our SEO experts understand the automotive internet business and have a successful history helping Dealer's solve the most difficult online optimization challenges.

SEO Consulting Hourly Services. . . . . . . . . . . . . . . . . . . . $150/hour

Learn how Dealer Traction can improve your Dealership's online visibility CONTACT US